Search Engine Optimization
Search Engine Optimization is a crucial part of many peoples website success. Having a phenomenal design (like the one’s we do – shameless plug) is part of the puzzle, but the rest is content and optimizing your website with correct keywords and placement. SEO is known to work wonders for companies, large and small, and can easily set one company a part from another when it comes to online marketing.
What is Search Engine Optimization?
Search Engine Optimization, or SEO, is how your website is optimized so it shows up on search engines when someone searches for something. Essentially, it’s how your website pops up when someone ‘Googles’ something.
How Do You Optimize My Website?
Our team researches your target demographic, the ins and outs of what you do, and then pulls reports on what average people, like you and I, would ‘Google’ to find your business. Those keywords are then added to the front and back end of your website. There are many layers of areas where these keywords will exist on your website. Through tracking and analytics, we then can watch and see which keywords are working and which need to be tweaked and on which pages/layers.
How Quickly Does SEO Work?
Well, there’s no perfect answer to this question, but what we do know is that it’s not an overnight quick-fix. SEO takes time to implement, arrange and then track/review. When the analytics come in on how a visitor ended up on your website, we can see which keywords are working, and which one’s need to be tweaked. Now, we don’t mean to pat ourselves on the back or toot our own horn, but in the years we’ve been doing Search Engine Optimization, our keywords and placement have been pretty spot on!
We suggest that all clients come in to a SEO package that lasts 6 months. This gives our team time to implement and then review and track the analytics, make tweaks as needed, and continue to watch the success and growth of traffic. Then, something that sets us apart and what we’re known for, is going back to the overall picture and seeing if any other design or element changes need to be made in order to support the analytical reporting.