You want to be a part of your industry in more ways than just the product/service you’re selling.
Why? Glad you asked!
If you are visiting a wedding dress shop, and you see that they also sell shoes and invitations and bridal accessories, it’s a one-stop shop. You see that they really know the wedding needs for a bride as a whole, and not just the dress. Same goes for sales in general, either with a product or a service. If you offer chiropractor services, you should be well versed in other areas of health and wellbeing. While using Pinterest, it’s important to have boards set up with health, nutrition, fitness, and other specific topics. Go ahead and pin directly from your own site, but then also pin other interesting articles, images, recipes, etc. This allows some of your services and offerings to peek through while someone is casually looking around on your Pinterest boards for overall health and wellbeing topics. They see great articles, follow your board, continue to see additional services you offer and get to know your company and brand.
Besides Pinterest, another great way of becoming an expert in your field and sharing that knowledge with the general public is through blogs. Blogs are great for building a community around, and showing how your products or services can work with other things that they have. Example, how to work a scarf or hat you sell into a particular outfit and show how you can easily go from day to night.
Why is this important? Because when someone feels that you are an expert in a field, it’s easier for them to buy from you. If they see that you know what you’re talking about, it’s building trust and trust equals sales.
Be in the know, be an expert, gain trust and get more sales.
Have you used this marketing effort in your campaigns? Are you a part of your community??